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Top Marketing Analytical Tools

  • Amruta Bhaskar
  • Aug 13, 2020
  • 0 comment(s)
  • 1801 Views

Data analysis is the process of working on data to arrange it correctly, explaining it, making it presentable, and finding a conclusion from that data. It is done for finding useful information from data to make rational decisions.

As it is done for decision making, it is important to understand the sole purpose of data analysis. The main purpose of data analysis is interpretation, evaluation & organization of data and to make the data presentable.

From optimizing lead generation to figuring out which pieces of content are getting results, marketing analytics tools offer crucial information that can mean the difference between a successful or a failed campaign.

Google Analytics

If you’re looking for a marketing analytics tool that can provide both business intelligence and data visualization capabilities, Google Analytics is one of the most widely used platforms on the market.

With the ability to create goals and set benchmarks, Google Analytics can be set up to focus on the data that is most meaningful to your marketing strategy and measure ROI on marketing campaigns.

Custom dashboards, conversion tracking, traffic reporting, search engine optimization recommendations, and e-commerce data are just a few of the features this marketing analytics tool provides.

Google Data Studio

If you’re looking for more advanced options from a marketing analytics tool, including analysis and data visualization, Google Data Studio is your answer. This platform is designed so you can connect data from Google Analytics, Ads, BigQuery spreadsheets, as well as over 200 other data sources.

With reusable templates and a full library of visualizations to work with, you have the option to customize and design reports that suit your specific needs. Reports can be generated based on segments, geography, or set time periods, and the tool offers advanced formulas such as calculated fields and metrics.

MixPanel

As one of the more popular marketing analytics tools among product teams, MixPanel offers a combination of behavioural analytics, data validation and governance, and a robust user analytics infrastructure.

MixPanel is user friendly with extensive documentation of its functionality and a convenient mobile app. Plus, this tool stands out thanks to its treatment of funnels. If marketing funnels are a key part of your strategy, MixPanel enables you to create and track funnels, along with accompanying user events.

KissMetrics

KissMetrics offers some of the deepest trackings that can be found within marketing analytics tools. With the ability to track and store any contact customers have with your company, the behavioural insights it offers are integral to building marketing strategies. From tracking the end-to-end customer journey to A/B testing and conversion rate measurement, this tool is a complete marketing solution. KissMetrics is designed to be suitable for users from novice to advanced, and easily provides data at-a-glance for every facet of your marketing campaigns.

The AdWords Performance Grader – A Complete PPC Audit in 60 Seconds

PPC is a great way to reach new customers and grow your business but to say there are a lot of variables that can determine your success would be an understatement. For those new to the world of paid search, even identifying the right areas to focus on can be overwhelming, which is why thousands of small-business owners and advertisers have turned to the AdWords Performance Grader for help. It's essentially an agency-level PPC audit in 60 seconds.

The AdWords Performance Grader quickly and securely evaluates the strength of your Google Ads account (formerly known as AdWords) in 60 seconds or less. Once the Grader has performed its audit of your account, you’ll be presented with a detailed report showing the strengths and weaknesses of your account according to 10 key metrics, including mobile optimization, ad text optimization, and impression share.

BuzzSumo – Laser-Focused Content/Social Analysis

Social media is a fickle mistress indeed, and despite the wealth of tools at our disposal to quantify and measure our social media and content marketing efforts, we still can’t predict The Next Big Thing every time. We can, however, use BuzzSumo to find out what’s resonating with our audiences, and use that as a starting point.

BuzzSumo is an extremely versatile social media and content analysis dashboard that provides users with data on which topics are trending across all major social media channels. You can analyze data from a range of time periods, from the previous 12 hours or spanning several months. This lets you see at-a-glance which topics in your industry are gaining the most social traction.

BuzzSumo offers a wide range of additional functionality, such as advanced keyword search operators, content type filters, backlink information, and even influencer marketing features. You can then sort and export this data into a spreadsheet-friendly format to examine the data in greater depth or use as the basis for your next content project.

Although almost anyone could benefit from being able to distinguish the signal from the noise online, content marketers, social media specialists, and established bloggers will benefit the most from BuzzSumo. WordStream’s Founder and CTO, Larry Kim, is a big fan of BuzzSumo and uses it frequently to help him keep up with the hottest topics in search and identify new content topics. If you work in content or social, you owe it to yourself to give BuzzSumo a shot.

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