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A Beginner Guide To Digital Marketing

  • Swetha Y
  • Jul 9, 2020
  • 0 comentario (s)
  • 1456 Puntos de vista

If The company wants to promote their business online, there is always been a confusion that what is first step one must take to get a business meet its target through Online Marketing

Steps to consider if you are a beginner to online marketing:

Step 1: Objective

To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Each campaign you create and all ads that you run should be in line with your marketing objectives and be relevant to your target market.

Step 2: Platform

It’s important to be visible and it’s important to be listening. But how do you work out where your audience is active, what platforms they’re using and what conversations they are creating? Here are a few ways to locate, listen in and connect with your audiences on social media and blog platforms.


A. Locate  

Each individual platform has its own level of relevance and irrelevance to specific interests and activities. But with so many options now available for tracking mentions and locating conversations, there’s really no excuse for not making yourself aware of the conversations related to your business online.

So how do you find your audience? First, look at demographic profiles – research giants like Pew Research conduct regular studies on social media usage that include figures on user age profiles

There’s a range of apps available online – and mostly free – which enable you to track specific keywords and mentions. Social Mention is one that lets you enter a key term and locate conversations related to that topic across the web.

BuzzSumo is a great resource for finding where relevant conversations are happening online.

B. Listen in

Listening is a key element of social platforms.

Hootsuite is a great tool for managing your overall social presence and monitoring the required key terms – based on what you learn from the streams, you can then establish what your target audience is talking about, what questions they’re asking and what info they’re looking for. This feedback can then fuel your next step.

Plan you Social Media Calander through Hootsuite

c. Connect

The most important aspect to consider when seeking to connect with your potential audience is context. How does your message fit in with how people are using the platforms? Why would people be interested or feel compelled to share what you have to say? The more you can be helpful and provide relevant, interesting information for your target audience, the better you’ll be placed – this is why listening plays a crucial role in the process.

There are various ways to connect – you could respond directly to keyword mentions and engage users with offers or advice or look into guest blogging opportunities on sites that are relevant to your target audience.

Word-of-mouth is a key thread of social media marketing success – people are more actively connected to wider communities than ever before. The brand that can integrate themselves with those groups, that can listen and be responsive to individual needs, is the brand that wins in the end.


Step 3: Content

What is Content?

Content is generally described as any type of text, graphic, image, video, form, or any other interactive element on the website, web page, or post.

Good content should have the below characters:-

- It should be capable to attract the right audience.

- It should be elaborated enough and give deeper knowledge about the subject.

- Content should be optimized to enhance the page speed.

- Content should allow the appropriate linking of keywords.

- It should include correct statistics about the subject.

5 Reasons why good content is important in Digital Marketing:

1. Good content promotes SEO (Search Engine Optimisation)

2. SMO (Social Media Optimization) depends on quality content

3. Content increases your brand authority

4. Increased Conversion rates

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