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Artificial Intelligence in Digital Marketing

  • Swetha Y
  • Jul 3, 2020
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  • 1863 Ansichten

Artificial Intelligence:

Artificial intelligence plays a vital role in terms of Digital Marketing (20th century) for many Business operations which intern helps companies to achieve its end goal in a most effective  way

For example: According to Forbes

A. Alibaba: Artificial intelligence (AI) is integral in Alibaba’s daily operations and is used to predict what customers might want to buy. With natural language processing, the company automatically generates product descriptions for the site.

B. Alphabet – Google

Alphabet is Google’s parent company. Waymo, the company’s self-driving technology division, began as a project at Google.

c. Amazon

Not only is Amazon in the artificial intelligence game with its digital voice assistant, Alexa, but artificial intelligence is also part of many aspects of its business.

 

How Artificial Intelligence works with Digital Marketing

Chatbot:

Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience. One common example of AI across the web is the use of chatbots to provide customer services to users.

With the presence of a chatbot, users can ask them questions about products and services, or ask to be directed to a particular section of a website. After an automated response, brands can choose to transfer users to a live chat with a customer service representative to streamline the interaction.

AI in digital marketing is the personalization of content a user sees while browsing a website. With the help of artificial intelligence, machines can track user spending habits and record what their preferences are. Afterwards, AI can use that information to market similar products users will most likely be interested in. This process will help segment your audience base and drive sales with customized content.

Digital Advertising:

Digital advertising is, without a doubt, the area of digital marketing that’s most successfully adopted artificial intelligence.

For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser’s desired action. To achieve this, they analyse the user’s information, like their interests, demographics, and other aspects to learn and detect the best audience for their brand.

Google AdWords already has an automatic auction-based system that lets advertisers pay the lowest possible cost per conversion.

Online Searches- The way of searching content has changed and marketers will need to create and change content accordingly. New innovations include Voice Search and Google’s algorithm and other AI advances. Other innovations include Amazon Echo, Apple’s Siri, Microsoft’s Cortana, and Google Home where they can perform searches just by voice command or pressing a button.

Email Marketing- Brands are customizing emails to reach their target audience with the power of AI. They can now personalize content based on customer behaviour and preferences.

Web Design- Without the help of a programmer or a designer, you can still have your website through the use of Grid, that uses Artificial Intelligence to do the work for you based on the information provided like images, text, calls-to-action, etc. they can make the website look professional in much less time and at affordable price.

 

The top AI tools for digital marketing you can explore

Google Cloud AI

If you want to create your own chatbot or talent network, use Google Cloud AI. For many digital marketing professionals, this is a safe and seamless tool to use for large-scale artificially intelligent products and services. You can use a pre-trained model or customize your own on this cloud-based platform and easily integrate everything on your website.

Market Brew

One of the best tools for SEO teams, Market Brew helps SEO professionals understand the changing landscape of search engines. For the most part, changes on search engines can take up to 60 days to take effect, but with Market Brew’s new predictive services, you can update and change your ranking under 1.5 hours.

Emarsys

The future of AI in digital marketing when it comes to B2C is personalization. The ability for brands to personalize the kind of content users see and interact with is everything on the world wide web filled with competition. Emarsys is an AI-driven omnichannel platform that helps brands with personalization at scale. If you’re looking to heighten your user experience and drive sales with AI, this is the tool for you.

Siftrock

For all marketers looking to leverage AI for the email marketing strategy, Siftrock is the tool to use. Siftrock works as a marketing automation plug that can automatically replay and engage with your inbox, delivering specific messages to certain users.

Blueshift

If marketing segmentation is an avenue you’re looking to explore, a Blueshift is a tool that tracks each individual customer and reports what marketing actions are best suited for them based on their interaction history. This will help your team drive sales and increase revenue with customized content.

Zoomph

Social media is the name of the game in this day and age. Large publications no longer have the clout they used to, and the power has shifted to social influencers. Zoomph is an AI tool that measures sponsorship, audience behaviour and ROI on social platforms. This tool also tracks the latest trends your brand can use to drive engagement and increase brand awareness on social media.

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